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Suggesting from their attire, Model 1 and model 2 just returned to their trailers in Southern Arizona after a tearful Funeral in loving memory of Aunt Mildred. Nothing brings the cheer up like sitting out by the pool while stripping down out of their black good-for-all-occasions cocktail two-piece to bare almost everything to swim lustfully in the 103-degree weather heat. It all sounds wonderful. Believe me. Accurate? Not so sure if I would say accurate. Is it in this case, then considered appropriate to not toy with every life experiences: good, bad, happy or sad? The argument of sex and the media can go for days (they even have blogs dedicated to this topic) and the reality of the situation can vary from many angles.
This ad can go both ways. It can teach us of what we don't do right after a wake, and perhaps what would be considered inappropriate. Or, it simply could tell us that most of us aren't realists and hate to follow norms of being mournful for a long period of time. Can we ever be sad then do a quick 2-minute costume change back into our everyday lives? The answer, I'm afraid, is a little blurred. What these ads try to convey to their general audience may have hidden messages or may stand out, loud and clear. Just one thing is certain. Rain or shine, these ads must follow a strict guideline of a theme, followed with half-naked chicks and a pool. If only there was a Maserati and a couple pitchers of Pilsner, I would be looking at a fantasized image of straight male heaven. This ad to me, is the last plausible ad to scream, "Ladies, please buy our products here at Guess? Inc.".
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