It is only so often that we come across a good idea that can stir up a frenzy of fashion followers to spend hundreds of thousands of dollars for a name that isn't, in fact, known all that well. Once in a while, we find that fresh ideas come best from fresh minds. Meet Lazaro Hernandez and Jack McCollough, two recent-graduates of Parsons School of Design. The duo has been popularized by big names within the industry and has made an immense impact on the way people will view fashion for the years to come. Thanks to certain people such as Julie Gilhart, fashion director for Barney's, as well as Anna Wintour, the Editor-in-Chief for American Vogue, Hernandez and McCollough have become a quick staple name in elite department stores, magazine pages are painted with articles and photographs of the duo and their collections, and most of their designs are often worn by numerous celebrities for red capret occassions.
The hype? One of Hernandez and McCollough's key concepts behind design was to incorporate the lost idea of quality and shape. In the attempt to recreate and repopularize well-tailored, excellently-crafted design, the brand Proenza Schouler has been able to modify shapes and intensify dull colors to magnify other aspects of each of their collections. Each collection doesn't use predictable colors in order to receive short-term wows and ooohs. On top of it all, they are able to play with proportion in order to diversify options for dress. Cropped, tapered, taken-in, shaped and modified are some terms used to describe pieces within their collections. What you would typically see lengthened would be altered in a jacket in one of their more recent collections. They play with many different fabrics, yet manage to stick with a concept that should be familiar to any fashionista: Made to fit, fit to accentuate, and accentuate to please. The only difference is when Proenza Schouler creates a collection, much of the emphasis is placed on the actual craft of the collection. What is it to place multiple hem-lines, what sort of curve will allow for a woman to feel comfortable, yet is able to provoke a waist line that is to die for, or how the trim of a blouse can drastically increase and intensify a woman's natural shape.
While most will agree that a name so new can be a risk for the amount of money spent, others will agree that challenging those around while maximizing personal efforts to dress better will, in the long run, benefit you. The exaggerated idealsitic views of many designers leave clothes to be appreciated on the runway. Proenza Schouler offers looks that help bring an idealistic view of fashion into reality. What better way to look good than to wear clothes that are made to fit and not just made to appear fantastic?
It is only so often that we come across a good idea that can stir up a frenzy of fashion followers to spend hundreds of thousands of dollars for a name that isn't, in fact, known all that well. Once in a while, we find that fresh ideas come best from fresh minds. Meet Lazaro Hernandez and Jack McCollough, two recent-graduates of Parsons School of Design. The duo has been popularized by big names within the industry and has made an immense impact on the way people will view fashion for the years to come. Thanks to certain people such as Julie Gilhart, fashion director for Barney's, as well as Anna Wintour, the Editor-in-Chief for American Vogue, Hernandez and McCollough have become a quick staple name in elite department stores, magazine pages are painted with articles and photographs of the duo and their collections, and most of their designs are often worn by numerous celebrities for red capret occassions.
The hype? One of Hernandez and McCollough's key concepts behind design was to incorporate the lost idea of quality and shape. In the attempt to recreate and repopularize well-tailored, excellently-crafted design, the brand Proenza Schouler has been able to modify shapes and intensify dull colors to magnify other aspects of each of their collections. Each collection doesn't use predictable colors in order to receive short-term wows and ooohs. On top of it all, they are able to play with proportion in order to diversify options for dress. Cropped, tapered, taken-in, shaped and modified are some terms used to describe pieces within their collections. What you would typically see lengthened would be altered in a jacket in one of their more recent collections. They play with many different fabrics, yet manage to stick with a concept that should be familiar to any fashionista: Made to fit, fit to accentuate, and accentuate to please. The only difference is when Proenza Schouler creates a collection, much of the emphasis is placed on the actual craft of the collection. What is it to place multiple hem-lines, what sort of curve will allow for a woman to feel comfortable, yet is able to provoke a waist line that is to die for, or how the trim of a blouse can drastically increase and intensify a woman's natural shape. 
While most will agree that a name so new can be a risk for the amount of money spent, others will agree that challenging those around while maximizing personal efforts to dress better will, in the long run, benefit you. The exaggerated idealsitic views of many designers leave clothes to be appreciated on the runway. Proenza Schouler offers looks that help bring an idealistic view of fashion into reality. What better way to look good than to wear clothes that are made to fit and not just made to appear fantastic?
2 comments:
You rock Ken! Where did you hear of Proenza Schouler?
By the way, you're now a stop on my daily blogsurfing tour!
Ken..I knew you'd come around. Their spring show was divine - no? Incomparable to the other collections, and so unique.
I was sitting just to the right of the model entrance at the show, and my view was spectacular. I must say, the banded dresses a la Leger/Alaia, boxy rubberized linen jackets, and piece-printed shirts elicited a collective gasp!
Wish you were there...
J
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