Friday, September 28, 2007

Miu Miu: Up Close and Personal


When you think of fashion, you probably envision beautiful fabrics, lush colors and extravagant patterns generously spread on a coat or perhaps a dress. You may also envision delicate silhouettes, form-fitting suits or perhaps stacked heels giving the human form an elevated statuesque figure. Either way, we formulate our own definition and ideals of what fashion is for us. This is no exception for Designer Miuccia Prada. Born in 1949, Miuccia Prada spent her early years studying and performing mime in Milan's Teatro Piccolo. Prada was to take over the family business of small luxury goods and luggage in 1978. Her efforts soon proved her worthy and in 1985, Prada began designing a line of finely-woven nylon bags that began her big break. Soon, the fashion industry came to recognize her as a global brand. Designing her first collection in the fall of 1989, she became noted as a designer who stood apart from other designers through her plain and simple designs. In times where fashion was loud and animated, Prada formed her own definition and take on fashion. Back to Basics with a flair.

Prada, now a label that reflects the quintessential Italian fashionista, has also made its mark around the globe, appealing to every culture, from Brazil to Japan. It doesn't stop there. Almost every age group can enjoy the remarkable versatility of her clothing designs. From casual and free-flowing to sleek silhouettes, brazen purples and yellows to dull browns and greys, Miuccia had covered it all. However, much of what the Prada brand was built on was it's simple design and color usage. Finally in 1992, Prada launched her second line called Miu Miu (a nickname she was given as a child). Miu Miu is the more affordable, less-couture collection she had created to appeal to a larger audience as well as counter balance her more traditional and grown-up taste, as displayed in her Prada collection. The Bohemian Chic look had exploded and so had Miu Miu. Today, Miu Miu Continues strong, as the label's collections are shown twice a year in Paris and Milan. Now, with efforts to keep a bubbly and boho-chic look far from fashion, why is Miu Miu considered relevant, even today?

Miuccia Prada's efforts to maintain a young and fun life is the very foundation of her POV on fashion. Going back some seasons, it is easy to see that she maintains a youthful and fresh take on fashion for the younger generations. Even though Miu Miu is seemingly only appropriate for people in their twenties or thirties, her creations hit a wider audience, giving each fan a taste of something different. Different, through the eyes of Miuccia Prada, meant a bold new reconstruction of fashion for men and women. What is popular now can be changed in an instant. Why not start recreating traditional fashion?


It is crucial to have a youthful perspective when it comes to fashion. Each choice we make should reflect the times in which we are living in, whether we are focusing our attention on minor details or big chapters in our lives. We must be attentive to the ever chaningworld around us. Fashion should be no different. Should the world change drastically, so should our lives, fashion included! Miu Miu is an excelent example as to how she is focusing on the present and having fun with it! Brilliant.

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