Japan Fashion Week is here! Quite possibly the highlight of the fashion week season, a good number of Japanese designers presented their Spring '09 collection at the Altman Building in Manhattan. I was lucky enough to score a good seat in the house and get some great pictures to show you just how talented these designers are. Here's a look into each designer...
About Japan Fashion Week:
このJFW in TOKYOは、第1に、東京コレクションを抜本的に強化し、世界への発信力を高め、ビジネスにつなげるとともに、世界の新進デザイナーの登竜門にしていくこと。第2に、これを一つの起点としてデザイナー「創」、製造事業者「匠」、アパレル・小売「商」の連携を緊密化すること。第3に、街と連携し東京の魅力を高めることの3点を目標とし、官民一体となって2005年10月末から11月上旬にかけて第1回を開催いたしました。
昨年9月開催の第7回では、前回に引き続き、「東京ミッドタウン」を中心とする六本木地区を主会場として開催しました。各ブランドが新作を披露する東京コレクション・ウィーク、合同展示会といったＢtoＢのイベント、そして新人デザイナーファッション大賞最終審査会に加え、一般消費者の方々にもファッションに関心を持っていただけるよう、コンテストやファッションショーなどの多彩なスペシャルイベントを開催しました。また、会場である東京ミッドタウンに多大なご配慮をいただき、場内各所にあるビジョンでコレクション・ショーの映像の放映や街頭バナーの掲出など、会期中はミッドタウン全体がＪＦＷの色に染まりました。来場者についても、海外メディアの人数が前回比で約5％増加するなど、ＪＦＷに対する世界からの注目度も着実にアップしています。(www.jfw.jp)
About Japan Fashion Week:
Firstly, the purpose of JFW in TOKYO is to strengthen the fundamentals of Tokyo Collection, establish a stronger voice, develop business opportunities, and become the gateway to success for up-and-coming designers. Secondly, JFW in TOKYO will strengthen ties between the “creativity” of designers, “craftsmanship” of manufacturers, and “trading” of the apparel and retail industry. Third, JFW in TOKYO works to heighten the appeal of the city of Tokyo. The private sector worked hand-in-hand with the government to organize the 1st JFW in 2005, from the end of October to the beginning of November.
The 7th JFW was held in September, 2008 in the Roppongi area, with Tokyo Midtown at its center. In addition to Tokyo Collection Week, where fashion brands presented new lines, B to B events such as joint exhibitions, and the 2008 NEW DESIGNER FASHION GRAND PRIX Final Selection, a multitude of special events such as contests and fashion shows by apparel brands and leather goods lines were held for the general public to cultivate interest in fashion. With the generous cooperation of Tokyo Midtown, the whole of Tokyo Midtown was dressed in JFW colors – video footage of collection shows were broadcast on high vision displays throughout the venue and event banners were hung throughout the town. There was a 5% increase in attendees from foreign press, signaling a definite rise in interest and attention from all over the world. (www.jfw.jp)
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